Dunelm Conscious Choice

Dunelm created Conscious Choice to be transparent about its own-brand products and make it easier for everyone to find homewares with a reduced environmental impact (compared to other products available from Dunelm).

The focus right now is on raw materials, where Dunelm's data shows the greatest opportunity to reduce environmental impact - with long-term goals that include better supply chain processes and sourcing regions localised closer to assembly factories.